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05 — Sales copilot

One line at a time: say this, listen, or wait.

A copilot for live sales calls. After each thing the prospect says, the rep sees one line, chosen by a rule-based sales brain and checked before it appears.

My role
Designed and built v1 (14–20 Sep 2026)
Built
Sep 2026
Built with
OpenAI Realtime · Twilio Media Streams · Node on Fly.io · Supabase
Status
Ran live in Production from 21 Sep; now off pending review
01 — The approach

Rules choose the line. A model can only challenge it.

Call audio is forked one way from Twilio or the browser, so if the copilot stops, the call carries on. Each side is transcribed with OpenAI’s gpt-4o-transcribe. A deterministic brain records what the prospect stated, picks the next objective and drafts a line from approved product language. Five gates — claims, pricing, compliance, consistency and injection — check every line, and any money in it must come from the pricing engine, or it does not show.

02 — How it works

What the rep sees mid-call.

Illustrative layout of the live line. The copilot went live in Production on 21 September 2026 and is now off until it is signed off after a Staging review.

  1. 01

    Fork

    Audio leaves the call one way. Stop the gateway and the call continues.

  2. 02

    Decide

    Stage, facts heard, objections, and price held until pain is confirmed.

  3. 03

    Gate

    Claims, pricing, compliance, consistency, injection. Fail one and the line does not show.

  4. 04

    Replay

    Recorded call scenarios rerun through a replay harness on every change.

03 — Outcomes

What the record shows.

Each figure names its source. Development and Staging results are labelled as such; nothing here is a customer result.

Verified
113 ms

Median time from the end of a prospect’s turn to the line on screen; 230 ms at the 95th percentile.

Source: Copilot control record · real Preview calls, 18 Sep 2026

Verified
1.0–1.3 s

From the prospect stopping to the line appearing, on one measured call. The target was under 1 s, so this is not met yet.

Source: Copilot control record · Sep 2026

Verified
67 / 67

Prospect turns that got a line in a Staging shadow call, all kept hidden from the rep as designed.

Source: Copilot control record · 16 Sep 2026

04 — Built with others

Jason Zipp has owned the Copilot since 27 Sep 2026 and built its AI suggestion layer, consent gate and post-call drafts.

Want to build something like this? Let’s talk.