04 — Lead intelligence
Knowing which lead to work next, and why.
Sourcing, scoring and a work queue for two jobs: finding prospects for Vayrk’s own sales team, and surfacing the best opportunities for each customer business.
- My role
- Lead sourcing, scoring and dealing
- Built
- Sep 2026
- Built with
- Apollo · Brave Search · OpenAI · Postgres
- Status
- Lead dealing live on Production; Lead Finder on Staging
Leads were piling up with people who couldn’t call them.
Measured on Production on 1 October 2026: 410 leads, 404 never contacted. Five sellers held 304 of them, and four of the five had no call-forwarding phone, so their Dial button could not work.
Score with reasons, then deal only to people who can call.
Leads come from Apollo, CSV imports, scheduled searches and a crawler that reads public business websites, and a founder reviews them before import. Each opportunity gets a 0–100 score with a plain-language reason for every point. AI reads a lead’s text to suggest urgency and intent, but may only raise them, and only when highly confident. Leads now go only to sellers with a call-forwarding phone and fewer than 200 untouched leads.
Every point has a reason.
- Service fit
- +20 / −30
- In the service area
- +15 / −25
- Urgency: emergency · urgent · routine · info
- 20 · 14 · 6 · 2
- Intent
- 15 · 8 · 2
- Can be contacted
- +10 / −40
- Recency
- +8 · +4 · −5
- Source quality
- +8 · +3 · −3
- Clear request
- +10
Every point carries a plain-language reason. It scores how strong an opportunity is, not dollars.
- Reply received100
- New, not yet contacted90
- Missed call85
- Handoff requested80
- Follow-up overdue70
Ties break by total weight, then newest.
The scoring rules and queue weights from Vayrk’s code (customer opportunities), October 2026.
- 01
Source
Apollo, CSV import, scheduled searches and a website crawler, staged for a founder to review.
- 02
Score
Rules, not a black box: each signal adds or removes points, with a reason attached.
- 03
Deal
Round robin, team or territory — only to sellers who can take a call, with at most 200 untouched leads each.
- 04
Work
Each rep’s queue runs overdue, untouched, due today, then the rest.
What the record shows.
Each figure names its source. Development and Staging results are labelled as such; nothing here is a customer result.
Businesses Lead Finder read on their own websites that came back call-ready: a published number, new to Vayrk.
Source: Lead Finder record · Preview against Staging, 14 Oct 2026
Time per Lead Finder search in that run.
Source: Lead Finder record · 14 Oct 2026
The Lead Intelligence website crawler was built and is owned by Nathan Cole.